Social media is an integral part of the marketing strategy for any brand. There are so many different ways to go about it, but whether you decide to hire an SEO agency or try to boost your business on your own, one thing remains clear: you need to be on a social media platform in order to market yourself successfully. Does the question then become which platforms your business invest time and money should into? If you’re looking for some direction, this blog post will help break down the top 7 social media platforms that businesses should consider investing their time and resources in 2021.

Here’s a rundown of the top 7 social media platforms:

1) Facebook

Facebook still tops the list for several reasons. More than 80% of online adults are on Facebook, and nearly 75% of US teens log in every day. Also, the company has more than 25 million business pages—the most extensive reach out of any social network. This is the ideal platform if you’re looking for a large volume to view your product or service. But remember to make your Facebook page not only fun and interactive but also informative. I recommend that you balance posts about products/services (40%) and posts with informational content (60%). That way, you’ll improve your reputation as an expert in your field while driving leads.

2) Instagram

This platform is a great choice for brands of all sizes. It’s most popular among millennials (and gaining popularity with other generations), and it has the highest engagement rate among all social media platforms at 2.12%. Engagement in this context means likes, comments, views, and so on. Instagram now has more than 1 billion users — almost double the number of Twitter followers, and this number will only grow. The platform’s goal is to be the primary place where people discover content and perfect for brands to post unique, visual stories that their audience can enjoy when they’re on the go.

3) YouTube

You might think that YouTube is just for watching funny cat videos. But it’s the third most popular social media platform, and it’s a great place to share video content with your audience. Whether you’re promoting your product, demonstrating a new feature, or discussing an important industry-related issue, YouTube can be very effective for building credibility and trust among potential customers.

4) LinkedIn

While many people think of LinkedIn as a professional networking site, it’s also an excellent way to reach out to prospects and customers. If you’re looking for a new job or want to expand your professional network, LinkedIn can be a great tool for that. But don’t just use it to look for employment opportunities: Use it as an online CV to get noticed by potential employers. Do this by putting together a profile that highlights your career history and expertise, along with your educational background and skills.

5) Pinterest

According to Pinterest’s website, the platform has more than 200 million monthly active users. Businesses can leverage this high engagement rate by using rich pins that include useful information and graphics to improve discoverability. Some other effective ways to use social media for business is creating boards that are organized by topic or industry and pinning content from your website, blog posts, other businesses’ websites, and more. That way, you can build a network of followers who view your pins in their feed and might even discover new products or services that they never knew existed.

6) Twitter

Twitter’s monthly active user count is actually higher than Pinterest at 328 million. This social platform is ideal for brands to connect with influencers and customers on both a large and very small scale. For example, you can keep track of the latest industry news or trends by following people who post content you’re interested in. However, you could also use Twitter to connect with your most dedicated followers to answer their questions about products/services directly.

7) Whatsapp

Whatsapp is the third most downloaded application on smartphones after Facebook and YouTube, with over 1.5 billion monthly active users. It’s a free messaging service allowing people to text one another through their mobile devices. If you’re looking for an instant messenger tool that can also help your business connect with customers, this is a great option to consider.

The future of social media is constantly in flux. Platforms are being created, bought, and sold all the time. So, it can be difficult to know which platforms will be best for your brand.

We’ve compiled a list of the top 7 social media platforms for your brand in 2021. What other networks are you currently using? How has this blog helped inform your decisions about which ones to use and how to develop content on them? Let us know!

Top 7 Social Media Platforms For Your Brand 2021