How Social Signals Help SEO

We highlight 3 Reasons why your need to Include Social Signals in Your SEO Strategy for August 2022.

For years, we have been led to believe that SEO and social media are two different worlds that don’t intersect with one another. Whatever happens in SEO doesn’t have to do anything with social media and vice versa.

To some extent, this remains true. However, combining SEO and social media as part of a unified marketing strategy will yield better results for your online business.

In particular, creating social signals should help improve your site’s SEO performance.

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Social signals refer to the social activity between your website and its audience. These types of activity include likes, shares, comments, and others related to social media.

Social signals refer to a webpage’s collective shares, likes and overall social media visibility as perceived by search engines. These activities contribute to a page’s organic search ranking and are seen as another form of citation, similar to backlinks.

This post lists down the reasons why you should develop a strategy for building your website’s social signals  To do this, you need to understand the impact that these signals bring to your online business, which then results in better SEO results.

#1 – Justifies Your Backlink Profile

Aside from high-quality content, a link profile composed of dofollow backlinks from authoritative sites is the best way to get your website ranking on top of Google search in no time.

Naturally, you want to launch a link-building campaign that focuses on getting these links from high DR/DA sites to maximise the results.

However, there’s a problem with this particular approach:

You need to compliment your link building efforts with social media.

If your site has a robust link profile and low social media engagement, Google will view this as a disconnect on your site.

How can a site with lots of good links not have good social activity?

The discrepancy between a site’s link profile and social media would lead Google to think it is engaging in link schemes. The search engine would then not rank your website on par with sites with equally good backlinks.

Whether you are engaging in link schemes or not doesn’t matter. What matters to Google and all search engines is this:

Your site won’t rank because it doesn’t look natural.

GET JUSTIFICATION OF YOUR BACKLINKS

In this case, you should launch campaigns to build your social signals alongside your link building initiatives.

By sharing your content on social platforms and getting likes and comments from them, you get to justify the links you’re getting simultaneously.

This makes Google think that the backlinks your site is getting are because of the social activity and vice versa.

# 2 – Increases Click-Through Rate

Customer reviews are another type of social signal users generate about your business. Users enter their feedback about your products and services and give you a star rating to grade their overall experience with your brand.

They can fill this out on local business review sites like Yelp or on your Google  Business Profile (if you have one set up).

You should know by now that providing the best customer experience is your top priority. If customers like your product enough, they will spread the word to their family and friends, which could result in referral sales.

From here, their family and friends will refer your business to others, causing a chain of referrals that could help your business grow even further.

INCREASE WEBSITE CTR SIGNALS

However, the opposite could happen as well. For example, if people had a terrible experience with your business, they’ll make sure people know about it by writing a review about it.

With enough people sharing their bad experiences with your company, it reflects poorly on search engine results pages (SERPs). Here’s an example:

bad reviews reflects poorly on search engine results pages

The legitimacy of the rating is a different story altogether. But the fact that a brand has a low rating on an authoritative platform like Trustpilot raises many red flags. As a result, people who see this on SERPs would shy away from the brand and never trust them again.

So, it’s in your best interest to launch a campaign that will help improve your customer review rating by getting more 5.0 ratings from legitimate customers.

This way, you can leverage the featured snippets that will appear on review sites about your brand and convince users to click on your page.

# 3 – Send Behavioural Signals to Search Engines

All the shares, likes, and even clicks on SERPs as a result of social signals that your site receives compound your overall website performance.

And while social signals are a direct SEO ranking factor, the results they produce for getting people to interact with your site help Google align your site’s backlinks with audience engagement.

IMPROVE DOMAIN BEHAVIOURAL SIGNALS

From here, it’s all a matter of how high Google will index your pages on SERPs for which keywords.

What Does It Take to Grow Your Social Signals?

We’ve been talking about running a social signals campaign without sharing how you can do it.

Deciding which social media platforms to use for your campaign is a good starting point. Since not all of your audience will be on all social channels, you must determine the ones where they’re on.

This way, you can focus all your efforts on spreading your message there to reach out to them more effectively.

Then there’s creating a social calendar that shares your content on your chosen platforms. You also need to diversify your posts by launching polls and surveys and sharing posts from other sites that your audience will be interested in.

You also may need to strike friendships with influencers related to your niche. This allows you to leverage your relationships with them to grow your followers and get more engagements to your posts in the long run.

Doing all the above correctly should help you generate more social signals to your website that will help compliment your link building strategy.

But achieving all this isn’t as easy as it seems, as there’s a lot you must do before you can even get your social media campaign off the ground.

However, there are ways to help expedite getting social signals without spending hours or weeks doing it yourself.

Enter Signal Boy!

With Signal Boy, we can help you drip-feed social signals to your posts in a matter of days! We get real people to share your website on Facebook, Twitter, LinkedIn, and Pinterest.

This way, you can be sure that your link building efforts aren’t in vain, as the social signals will make your website’s rise to the ranks look as natural as possible. In addition, Google will then rank your website higher on SERPs for your keywords!

Check out our packages by clicking here.